Xinhua News Agency, Beijing, March 10th (Reporter Wang Richen) "With the strengthening and expansion of the policy of exchanging old for new consumer goods this year, home furnishing enterprises should seize this opportunity and make efforts in product innovation, service optimization, government enterprise cooperation, brand building and other aspects to promote high-quality development of the industry." Recently, Li Lianzhu, a member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of Shangpin Home Delivery Group, suggested in an interview that the consumption potential should be released through the construction of a unified national market, the restrictions on exchanging old for new areas should be relaxed, and the consumption potential of the national market should be activated.

Li Lianzhu, member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of Shangpin Home Delivery Group

Li Lianzhu believes that by 2025, the Chinese home furnishing industry will usher in structural growth opportunities under the multiple effects of policy driven, consumption upgrading, and technological changes. The development prospects of the home furnishing industry are promising, and innovation should be the engine to accurately grasp changes in market demand.

Li Lianzhu believes that from the changing trend of market demand, aging friendly transformation will become a new growth point. The intergenerational change of residence has given rise to new essential needs, and the demand for first-time home renovation is gradually increasing. Intelligence is penetrating from individual products to all scenarios, and invisible intelligence will become a new track. At the same time, channel fragmentation will test delivery capabilities; With the improvement of healthy living standards, green supply chain has become the key to enterprise development.

Facing opportunities and challenges, the industry needs to actively transform from multiple dimensions such as strategic thinking, business models, and organizational capabilities, "said Li Lianzhu.

Firstly, we should shift from product logic to user logic. Develop a user demand hierarchy model and design differentiated value propositions for different customer groups. In addition, we need to shift from single point competition to ecological competition. Build an industrial Internet platform of "home+real estate+intermediary+home decoration+home aftermarket", establish technical alliances with smart home and Internet of Things enterprises, and seize the entrance of smart homes.

In terms of business models, it is necessary to fully utilize AI technology to enable enterprises to enter higher-level service models. Simultaneously carry out global production capacity layout and explore emerging markets.

At the same time, we should promote the upgrading of talent structure, establish digital growth teams, and carry out user operations, data analysis, and intelligent research and development.